Branded Outreach Campaign

Strategy, copywriting, campaign strategy, media coverage + outreach


In partnership with Boise State University, a powerful branded outreach campaign was developed to increase brand awareness and lead generation for a local roofing franchisee. The campaign centered around a roof giveaway contest, supported by the Owens Corning signature veterans program.

Boise State University played a key role in driving the social media strategy, while the roofing company provided campaign strategy, creative direction, visuals, roofing labor. The contest winner was celebrated in a special half-time show during a Boise State basketball game, garnering media coverage and generating excitement.

To showcase the impact of the roofing company's support, a compelling brand video was produced. This video shared the veteran's inspiring story and highlighted how the roofing franchiswe provided a new roof during a critical time for his family.

Through this comprehensive campaign, brand awareness was amplified, and 44% lead conversion and value increase of 355%. The collaboration between Boise State University, the roofing company, and the contest winner resulted in a powerful narrative that resonated with the community. The campaign successfully showcased the values of the roofing franchise and the positive impact they make in the lives of deserving veterans.


Selected Works

Roofing CampaignCorporate Campaign

Eat Play StayTelevision

Ethicspace ConferenceEvents & Promotion



Case StudyCampaign