Your Home's Best Friend

Services Provided: Campaign DNA, Creative Direction, Tone of Voice, Art Direction & TVC Series; Scenario & Direction

Challenge: Mighty Dog Roofing faced a brand dilution crisis in the hyper-competitive Houston territories, due to off-brand messaging from franchisees. Coupled with the suspension of Google Business Profiles impacting our digital visibility, the challenge lies in reinvigorating and harmonizing our brand identity to stand out in the marketplace.

Idea: Initiate a unifying "Be Your Home's Best Friend" campaign. A campaign to rally our franchisees around a singular, engaging narrative that underscores our role as the homeowners' "best friend". Through SEO-optimized content, social media engagement, targeted ads, and local community outreach, we'll highlight our reliability and proficiency. In a densely competitive market, this approach will fortify our unique brand identity and position Mighty Dog Roofing as the top pick for customers, helping us stand out amidst the competition.

Result: Implemented our "Be Your Home's Best Friend" campaign, which led to bright, engaging commercials during prime time slots, effectively boosting Mighty Dog Roofing's brand recognition. Targeted at female homeowners, these ads established Mighty Dog Roofing as a reliable home companion, enhancing our brand visibility in the fiercely competitive Houston territories.

**Disclaimer:**
*The campaigns, projects, and materials featured on this portfolio are the result of my professional work while employed at Mighty Dog Roofing a Horsepower Brand. I do not claim ownership of these projects, and they remain the intellectual property of Mighty Dog Roofing a Horsepower Brand. This portfolio is intended to demonstrate my role, contributions, and expertise in these projects.*